5 Must Have Tools for Growing Social Media Presence

5 Must Have Tools for Growing Social Media Presence

Social media is a must have for a business, and it is also a fast growing market. Everyday there are new tools and data released for the amplification of social media presence for small and big brands. For businesses who are not actively utilising social media, then they are missing out on the potential myriad benefits that this offers. Those businesses who are using social media are finding that they are engaging with consumers more, and their popularity is soaring. With that being said, there are a few tools that everyone should be using if they are trying to grow their social media presence.


Streamline your Posting

Once, social media was only a couple of platforms and it made sense to post to each platform separately. However, as social media has grown, the number of social media platforms has increased as well. It can be time consuming and nearly impossible to post to each social media platform that you belong to. Thus, you need to utilise one of the many tools out there that allow you to post the same post to numerous platforms to be more time efficient. You can do this with various tools such as Hootsuite or Buffer.

Encourage Sharing

One of the great tools out there is the ability to create a tweet that can be easily shared by those who follow you. Why is this better than simply allowing a person to retweet what you tweet? Simply because it encourages the person to retweet automatically, which can increase the number of times your information is shared online. Click to Tweet is one of the newer platforms designed with this concept in mind.


Monitor your Mentions

One of the biggest ways to ensure that you are being active online via social media is to monitor how many times you are mentioned in posts. And when you are mentioned, be sure that you are responding to each and every mention. A tool to utilise is Mentioned which allows you to set up alerts that can signal you when your twitter handle, business name or the like has been mentioned.

Shorten Links

We all realise how important links are when it comes to social media. However, those long links can take up quite a bit of room, and the space you use is an issue especially when limited to characters. That is why a URL shorter is a must have. These will decrease the characters that are used, while still ensuring that you are using quality links in your posts. A tool such as bit.ly is often where people turn for this service.


Analyse and Monitor your Relationships

Most of the social media platforms available on the market are going to allow you to start developing relationships with followers. However, the more followers you get, the harder it can be to keep this all straight. That is where social media tools that help to build these relationships and nurture these relationships is going to be beneficial. It takes all the data, and allows you to see who you need to respond to, who to thank and the like. For Twitter, Commun.it is one such tool.

For those who manage social media, whether this is a person or a digital marketing agency, these tools are going to help you to do this in a way that is going to be more effective and showcase your results.

Categories: Business

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